Go-to-Market (CRO/CMO)
Positioning, demand gen, pipeline ops, partner programs.
Fractional Product Leadership
On Demand
Turn ambiguity into a roadmap and stalled builds into shipped platforms. I help teams find product-market fit, de-risk development, and scale digital platforms—especially franchise systems.
Why have me take a look?
Clarity
Get an objective product
audit: vision → requirements
→ priorities → timeline.
Build the right thing
Validate market fit, pricing, funnels, and KPIs before you
burn dev hours.
Ship with confidence
I review code, architecture,
and vendor work to catch
risks early.
Scale what works
Roadmaps, org design,
and operating cadence to
grow efficiently.
What I do
(Fractional scope)
Product & Strategy
- PMF discovery, ICP definition, offer design
- Monetization & tiering (SaaS + transaction models)
- KPI stack, analytics instrumentation, dashboards
Platform & Delivery
- Architecture/roadmap reviews (web, mobile, Laravel stacks)
- Vendor/agency oversight, SOWs, sprint cadence, QA gates
- Due diligence for builds, buy vs. build vs. integrate
Franchise Platforms (Specialty)
- Multi-location ops, territories, compliance, royalties/reporting
- Playbooks for onboarding, support, and training at scale
- Franchisee portals, order flows, and marketplace mechanics
Proof in Practice
30+ Platforms
Built and shipped 30+ platforms across SaaS, marketplaces, and franchise systems.
Operator first
We run our own brands — so
advice maps to execution.
Ship Reliably
Lead distributed teams (7 FT + 4 PT local;
18 FT overseas employees) to ship reliably.
How it works
Engagements: 1–2 days/week (typical), fixed-scope audits, or board-level advisory.
Output: Operating roadmap, risk report, and a builder’s backlog your team can execute.
Diagnostic Week
Interviews, asset review,
quick-win plan.
30-Day Runway
Prioritized roadmap, sprint
governance, KPI tracking.
Scale or Stabilize
Transition to your team or
continue fractional as needed.
Available only through PEAK
My fractional services are delivered exclusively via PEAK—a vetted collective of operators
who plug into growth companies with precision.
PEAK’s complementary services
Brand & Creative
Identity systems, UX/UI, content, video, and campaigns.
Engineering Leadership (CTO/VP Eng)
Architecture, hiring plans, DevOps, security.
Legal & Compliance Network
Commercial, franchise, data privacy (via partners).
CFO & FP&A
Forecasting, unit economics, board packs,
capital planning.
People & Ops
Org design, hiring funnels, culture systems, OKRs/ operating cadence.
M&A and Capital Raise Advisory
Buy- & sell-side due diligence (finance, operational, IT), pre-raise assessments.
Business Transformation & Program Leadership
Strategy execution, process redesign, PMO/governance, operating cadence, cross-functional alignment, and change management.
Ask for a bundled PEAK plan or a focused product engagement.